Horror Culture is an academic journal based on the pop-culture study of the horror genre and its tropes in cinema and television.

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In partnership with Hampton Lamoureux, the deliverables for this research include a branding project that combines the paperback book, a clothing line, and a poster series. The book includes original photography, illustrations and five essays. The typeface titled “River Styx” was manifested out of twigs and sticks and digitized specifically for the book.